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PortfolioAmerican Quality Homes

Building a Digital Presence on a Solid Foundation

We elevated American Quality Homes’ online presence with a modern website redesign, cohesive branding, and optimized content that showcases their services.

Desktop monitor displaying the American Quality Homes website with a “Request a Quote” form and “Home Improvement Specialists” headline.

About American Quality Homes

For over 25 years, American Quality Homes has been the trusted choice for home improvement services throughout Northeast Wisconsin, including the Fox Cities and surrounding areas. Their skilled professionals offer a range of services, from expert roofing and gutter guard installations to home remodeling and new home construction. With a commitment to quality and craftsmanship, they bring each homeowner’s vision to life, ensuring every project meets the highest standards.

Business Type
Home Improvement
Business Location
Northeast Wisconsin
Services Provided
Information Architecture, Branding, Web Design, Copywriting, Search Engine Optimization
Tablet mockup displaying a website section for American Quality Homes’ home remodeling services, with text emphasizing design, value, and project management.
Website section comparing clogged gutters full of leaves to clean, protected gutters, accompanied by the heading “WHY PROTECT YOUR GUTTERS?”

The Challenge

American Quality Homes faced substantial challenges due to their outdated website. The site’s design was antiquated and in urgent need of a refresh to meet modern standards. Additionally, the website suffered from a lack of cohesive branding, with their logo being the only recognizable brand asset. The minimal content available further discouraged potential customers from discovering and engaging with their brand, severely limiting their online presence and growth potential.

A two-story suburban home with a shingle roof, featuring a grid of different roof color and material options labeled “HIGHLY CUSTOMIZABLE ROOFING.”

The Solution

Our team overhauled American Quality Homes’ website design to align with contemporary standards, ensuring their online presence is both modern and compelling. We also refreshed their visual branding, implementing a cohesive color palette and straightforward typography to better represent their commitment to excellence. Additionally, we crafted compelling content that effectively communicates their service offering, ensuring their brand stands out in the competitive home improvement industry.

Stylized map of Wisconsin in red and blue, highlighting American Quality Homes’ service areas in northeast Wisconsin.
Smartphone screen showcasing the American Quality Homes mobile navigation menu against a red backdrop.

“Before working with Surge, our old website was outdated and didn't represent the quality of our work. Surge completely transformed our site, giving us a modern look that truly reflects our brand. Now, our online presence finally matches the high standards we deliver to our customers every day.”

Sean EversCo-Owner, American Quality Homes

Project Components

  • Visual Sitemap
  • Wireframes
  • Visual Branding
  • UI/UX Design
  • Conversion-Focused Design
  • Website Copy
  • On-Page SEO
  • Technical SEO
Seraphinite AcceleratorOptimized by Seraphinite Accelerator
Turns on site high speed to be attractive for people and search engines.