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PortfolioFreedom Claims Agency

Helping Veterans Access Benefits Through Smarter Web Design

We partnered with Freedom Claims Agency to build a clear, search-optimized site with refreshed copy and a VA Disability Calculator that drives traffic.

Laptop mockup displaying Freedom Claims Agency home page with VA disability appeals services.

About Freedom Claims Agency

Freedom Claims Agency is a VA-accredited advocacy organization dedicated to guiding veterans and their families through the often overwhelming VA disability appeals process. Led by a veteran and a licensed psychologist, the agency provides trusted assistance with appeals for claim denials, rating increases, TDIU claims, reduction and severance cases, and survivor benefits. With expert knowledge and compassionate support, they work to secure the benefits veterans have earned.

Business Type
Services
Business Location
Appleton, WI
Services Provided
Information Architecture, Web Design, Web Development, Copywriting, Search Engine Optimization
Desktop computer screen showing Freedom Claims Agency website page about VA disability claim denials
Tablet on couch displaying Freedom Claims Agency about page with mission objective and core values.

The Challenge

Freedom Claims Agency’s old website posed multiple obstacles to their success. Its copy was sparse, poorly organized, and didn’t clearly communicate their services. Technical issues also limited SEO performance, with only the homepage appearing in Google search results. Competitors gained traffic through VA Disability Calculators, but the agency lacked this feature. Finally, the backend was cumbersome, preventing staff from easily adding and updating content.

Smartphone mockup showing Freedom Claims Agency website section with eagle image and veteran-focused message.

The Solution

We refreshed Freedom Claims Agency’s copy to clearly communicate their services and built a technically sound site with a clear structure, fast load times, and schema code to improve search visibility. Within a month, many of their top-level pages were appearing in search results. We also created a VA Disability Calculator, which generated over 9,000 impressions in its first month, and redesigned the admin interface to make adding and updating content easier.

Screenshot of Freedom Claims Agency VA disability calculator tool with disability percentage and compensation estimate.
Mobile phone screen showing Freedom Claims Agency FAQ section about VA disability appeals.

“We chose Surge Marketing for our website project because of their strong reputation and dedication to helping local businesses stand out. From the very beginning, their team was professional and responsive and made the process easy to navigate. Working with Dylan and the Surge team was an excellent experience—they truly listened to our vision for Freedom Claims Agency and brought it to life in a way that reflects our mission and values. The part I’m most excited about is how clean, professional, and user-friendly the new site is. It not only provides veterans and their families a clear path to the resources they need but also helps us build trust through a strong online presence. I highly recommend Surge Marketing to any business owner looking for a partner who goes above and beyond to deliver quality results.”

Greg BrittnacherFounder, Freedom Claims Agency

Project Components

  • Site Audit
  • Site Hierarchy
  • Wireframes
  • UI/UX Design
  • Web Accessibility
  • Custom Development
  • Website Copy
  • Keyword Research
  • On-Page SEO
  • Technical SEO
Seraphinite AcceleratorOptimized by Seraphinite Accelerator
Turns on site high speed to be attractive for people and search engines.