PortfolioHBBA

Transforming HBBA's Business Network

We transformed HBBA’s outdated website into a dynamic platform, boosting user experience, chapter autonomy, and member engagement. Discover how we did it.

HBBA Website Home Page Design on a laptop

About HBBA

HBBA, a not-for-profit business networking group, has been fostering business growth in Wisconsin for over 25 years. Open to all Wisconsin-based businesses, HBBA excels in creating a supportive and flexible environment where members thrive through face-to-face networking, business referrals, and expert advice. By offering educational opportunities and building trusted community partnerships, HBBA empowers its members to succeed in a dynamic business landscape.

https://hbbaconnects.com/

Business Type

Membership Association

Business Location

Wisconsin

Services Provided

Information Architecture, Web Design, Web Development, Copywriting, Search Engine Optimization

The Challenge

HBBA faced several challenges with their previous website, which hindered their ability to effectively connect with Wisconsin-based businesses. The old design lacked visual appeal and offered a poor user experience. Updating information for individual chapters was cumbersome, as only central staff could make changes, leading to outdated content. Additionally, the site lacked functionality for posting upcoming events and made it difficult for potential members to contact and join local chapters.

The Solution

We transformed HBBA's online presence by creating a visually appealing, user-friendly website that addresses their specific needs. Each chapter now has the autonomy to manage its own profile and member information, ensuring content is always up to date. Our solution includes an intuitive events calendar for easy management of meetings and events, and we've streamlined the process for potential members to connect with chapters through customized web forms, making it simpler for them to join HBBA.

“Our previous website made it difficult to keep information up to date, and it didn’t effectively showcase what we offer. Surge completely transformed our online presence. Now, each chapter can easily manage its own content, and the new design makes it much easier for potential members to connect with us and join HBBA. The difference has been night and day.”

Joshua BushmakerPresident, HBBA

Project Components

Site Hierarchy
Content Modeling
Wireframes
UI/UX Design
Custom Development
Website Copy
Keyword Research
On-Page SEO
Technical SEO