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PortfolioPizza King

A Website Fit for a King

We revitalized Pizza King’s website, creating a dynamic, user-friendly platform with stunning visuals, improved branding, and a streamlined user experience.

Laptop mockup displaying Pizza King’s homepage, featuring a close-up of a freshly baked pizza slice with toppings and the headline “Pizza Your Way.”

About Pizza King

Established in 1976, Pizza King has become a beloved staple in the Appleton, Wisconsin area. Operating from two convenient locations, they offer a mouthwatering selection of pizzas, subs, wraps, and more. Their menu is thoughtfully crafted with fresh, high-quality ingredients, sourced from local bakers, butchers, and farmers, ensuring that every meal is packed with flavor and quality. This dedication to excellence has made Pizza King a go-to dining destination for locals and visitors alike.

Business Type
Restaurant
Business Location
Appleton, WI
Services Provided
Information Architecture, Branding, Web Design, Copywriting, Search Engine Optimization, Other
Website screenshot of Pizza King’s Take & Bake Pizza section, highlighting an uncooked pizza loaded with toppings and simple baking instructions.
Desktop screen displaying Pizza King’s online menu, featuring various specialty pizzas like the King Special, Paula’s Perfect, BBQ Chicken, and Chicken Bruschetta, with a note about gluten-free crust options.

The Challenge

Pizza King’s old website was severely limiting the restaurant's potential. The outdated design lacked the appeal needed to convey the vibrant atmosphere of their two Appleton locations. Poor photography failed to showcase their mouth-watering menu, while inadequate branding misrepresented their commitment to quality. Compounding these issues was a confusing menu layout that left customers frustrated and uncertain about their options, hindering the overall dining experience.

A webpage section featuring an uncooked pepperoni, sausage, and olive pizza labeled “Take & Bake at Home,” alongside a mouthwatering sub sandwich under a heading for “Made-to-Order Subs.”

The Solution

We revitalized Pizza King's online presence with a cutting-edge, mobile-responsive website that beautifully showcases their mouth-watering cuisine. To elevate their new site’s visual appeal, we hired an expert photographer to capture stunning images of their freshly prepared menu items. We further enhanced their branding by incorporating a refreshed color palette and custom iconography, and streamlined the menu layout to create an intuitive and enjoyable customer experience.

Tablet view of Pizza King’s menu page showcasing “The Works Pizza” and a breadsticks and garlic bread section, all alongside their pricing and size options.
A mobile screenshot of the Pizza King website featuring the “Take & Bake Pizza” section and clickable phone numbers for ordering.

“Before working with Surge, our old website didn’t capture the vibrant energy of our restaurant or showcase our food the way it deserved. Their team completely transformed our online presence with a fresh design, stunning photography, and an intuitive menu layout that makes it easy for our customers to explore available options. The change has been remarkable, and we couldn’t be happier with the results.”

Dean SosnoskiOwner, Pizza King

Project Components

  • Wireframes
  • Visual Branding
  • Photography
  • UI/UX Design
  • Website Copy
  • On-Page SEO
Seraphinite AcceleratorOptimized by Seraphinite Accelerator
Turns on site high speed to be attractive for people and search engines.