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PortfolioRoof Medics

Raising the Roof on Web Design

We revitalized the Roof Medics website with a modern design, optimized copy, enhanced SEO, and an improved employee portal for seamless content updates.

A laptop mockup of the Roof Medics website homepage, showcasing a bird’s-eye view of a large commercial roof with the headline “Prescription-Grade Roof Care for Your Business” and icons highlighting the company’s benefits (e.g., fast turnaround, cost-effective solutions).

About Roof Medics

Roof Medics, a family-owned commercial roofing company, serves businesses in Northeast Wisconsin and Tulsa, Oklahoma, offering expert roof repair, maintenance, restoration, recovery, and replacement. They provide tailored roofing solutions that align with clients’ specific needs, including budget, timeline, and long-term objectives. Roof Medics prides itself on professionalism, quality service, and decades of experience, making them a trusted partner in commercial roofing.

Business Type
Home Improvement
Business Location
Neenah, WI
Services Provided
Information Architecture, Web Design, Web Development, Copywriting, Search Engine Optimization
Roof Medics Workers
A desktop computer displaying Roof Medics’ “Commercial Roof Maintenance” page, featuring a worker in a bright green shirt performing roof repair.

The Challenge

Roof Medics encountered several challenges with their previous website. The design was outdated and needed a complete refresh to stay competitive. Copy was sparse, disorganized, and didn’t effectively communicate their full range of services. Their content wasn’t optimized for search engines, which reduced their online visibility and discoverability. Additionally, their employee portal was cumbersome, making it difficult for staff to efficiently add or update content as needed.

Tablet view of a Roof Medics service page titled “Why Use Our Roof Maintenance Service?” featuring bullet points on preventing water damage, extending roof lifespan, cost savings, health and safety, and a photo of a Roof Medics team member in a neon shirt working on a rooftop.

The Solution

We completely transformed Roof Medics’ website with a modern, updated design that established a strong online presence. Our team also refreshed the copy to effectively communicate their comprehensive roofing services and align with user expectations. We conducted detailed keyword research, implementing on-page and technical SEO to boost search engine visibility. Additionally, we redeveloped their employee portal, enabling seamless and efficient content updates by their staff.

A website section labeled “Our Services” displaying five cards for Roof Medics’ commercial roofing solutions—“Roof Repair,” “Roof Maintenance,” “Roof Recovery,” “Roof Restoration,” and “Roof Replacement”—each accompanied by a photo of on-site roofing work.
Smartphone screen displaying the “Why Choose Roof Medics?” section with bold icons for Commercial Roofing Experts, Fast Turnaround, Cost Effective, and Eco Friendly services.

“We partnered with Surge Agency to modernize our online presence, and the results exceeded our expectations. The updated design gave our site a fresh, professional look, while the improved copy clearly communicates the breadth of our services. Additionally, the new employee portal is a game-changer, allowing us to easily update content as needed.”

Troy RibbleFounder, Roof Medics

Project Components

  • Wireframes
  • UI/UX Design
  • Custom Development
  • Website Copy
  • Keyword Research
  • On-Page SEO
  • Technical SEO
Seraphinite AcceleratorOptimized by Seraphinite Accelerator
Turns on site high speed to be attractive for people and search engines.