...
PortfolioSalon Aura of Neenah

A Beautiful Website for a Beauty-Focused Brand

We helped Salon Aura of Neenah redefine their online presence with a modern, user-friendly website that reflects their commitment to beauty and wellness.

Website homepage hero section showing a model with flowing red hair and the headline “Get the Perfect Look You Always Wanted.”

About Salon Aura of Neenah

Salon Aura of Neenah, located in Neenah, WI, is a progressive and eco-conscious salon and spa that seamlessly blends style with wellness. Offering an extensive range of high-quality services for hair, skin, and body, they aim to enhance outer beauty while restoring inner peace and vitality. As an Aveda salon, they proudly use botanically based, high-performance products, underscoring their deep commitment to providing environmentally sustainable products and an exceptional guest experience.

Business Type
Salon and Spa
Business Location
Neenah, WI
Services Provided
Information Architecture, Web Design, Copywriting, Search Engine Optimization
A laptop mockup displaying three service tiles—Haircuts & Styles, Rejuvenating Massages, and Facials & Makeup—under a headline promoting the salon’s beauty and wellness offerings.
A mobile screen for Salon Aura’s “Hair” service page, showing a blonde woman in a salon chair getting her hair styled.

The Challenge

Salon Aura of Neenah faced several challenges with their old website. The design was outdated, failing to reflect the modern, high-quality experience they strive to offer every day at their salon. Moreover, the content was poorly organized, making it difficult for potential clients to navigate and fully understand the salon's extensive range of Aveda products and services. In order to effectively support their business, their website needed an update.

Tablet mockup displaying the “About Us” page for Salon Aura of Neenah, featuring a group photo of the salon team standing outside their brick entrance.

The Solution

We redesigned Salon Aura of Neenah’s website, giving it a fresh, modern aesthetic that mirrors the luxurious, high-quality experience they provide in their salon and spa. We also updated and restructured the site’s content, ensuring that their extensive range of Aveda products and services are clearly communicated. Our approach not only improved their online presence but also created a seamless, user-friendly experience for their clients to enjoy.

Laptop mockup showing additional Salon Aura services icons and a “Shop Aveda” banner with lush green leaves in the background.
Smartphone screen displaying six Salon Aura service icons (Hair, Hands & Feet, Face, Body, Waxing, Bridal) above a photo of the salon entrance with a “Save $20” badge.

“Before working with Surge, our website didn’t fully capture the modern, serene atmosphere we strive to create at Salon Aura. The new design not only reflects our brand beautifully but also makes it so much easier for our clients to find the services they need. It’s made a world of difference in how we connect with our guests online.”

MariOwner & Stylist, Salon Aura of Neenah

Project Components

  • Visual Sitemap
  • Wireframes
  • UI/UX Design
  • Website Copy
  • On-Page SEO
  • Technical SEO
Seraphinite AcceleratorOptimized by Seraphinite Accelerator
Turns on site high speed to be attractive for people and search engines.