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PortfolioUnder 3 DC

Building a Bilingual Hub to Support DC’s Youngest Residents

We constructed a user-friendly, bilingual website that supports Under 3 DC’s mission to create and sustain a high-quality, equitable early childhood system.

Desktop screen displaying the Under 3 DC homepage, featuring two smiling individuals in purple shirts and a message about strong beginnings for children in the District of Columbia.

About Under 3 DC

Under 3 DC is a coalition of early childhood educators, healthcare professionals, nonprofits, business leaders, and parents dedicated to fostering a high-quality, equitable early childhood system in Washington, D.C. United in their mission to create lasting change, they advocate for comprehensive support for young children and their families, emphasizing the need for full funding of the Birth-to-Three For All DC law to ensure success for every child in the District.

Business Type
Nonprofit
Business Location
Washington, DC
Services Provided
Information Architecture, Web Design, Web Development, Search Engine Optimization
A young child wearing a patriotic t-shirt plays with colorful toy cars on the floor of a vibrant, toy-filled room.
Tablet displaying the Under 3 DC publications page, featuring a purple and yellow design with a grid of research and policy document cards.

The Challenge

Under 3 DC’s old website faced numerous challenges. The outdated design needed a modern refresh, while the poor user experience hindered users' ability to locate important information. The site’s Spanish-language content was not structured according to best practices, which impacted both accessibility and usability. Additionally, the administrative backend made it difficult for staff to add and update content, leading to ongoing workflow and content management challenges.

Tablet view of Under 3 DC's "Our Agenda" section showing a caregiver holding a baby and text describing the Birth-to-Three Act.

The Solution

Our team modernized Under 3 DC’s website design, creating a professional look that aligns with their mission to build a high-quality early childhood system. We reorganized the site structure to make finding content easier and integrated Spanish-language content according to best practices, significantly improving the user experience for Spanish speakers. Finally, we redesigned the administrative interface, streamlining workflows and enabling staff to manage content with ease.

Web section featuring two photos — a crowd holding signs at a child care advocacy rally, and two women in Under 3 DC shirts seated at an event promoting early education support.
Mobile view of Under 3 DC website showing an adult and child playing with an educational toy against a colorful paint stroke background.

“Our previous website made it difficult for users to find critical information, especially for Spanish-speaking families. Surge Agency helped us reorganize the site structure and implement best practices for bilingual content, creating a seamless experience for all visitors. They also simplified the backend, which has made managing and updating content much easier for our team.”

Kimberly PerryExecutive Director, Under 3 DC

Project Components

  • Site Audit
  • Site Hierarchy
  • Visual Sitemap
  • Content Modeling
  • Wireframes
  • UI/UX Design
  • Web Accessibility
  • Custom Development
  • Multi-Language Integration
  • On-Page SEO
  • Technical SEO
Seraphinite AcceleratorOptimized by Seraphinite Accelerator
Turns on site high speed to be attractive for people and search engines.