Skip to main content Skip to footer We combined intuitive architecture, innovative design, and clear-cut copy to create a website that reflects WIFM’s patient-centered approach to healthcare.
Located in Appleton, Wisconsin, the Wisconsin Institute of Functional Medicine (WIFM) provides integrative healthcare that blends functional, holistic, and conventional medicine to support whole-body wellness. Committed to personalized, patient-focused care, WIFM goes beyond symptom treatment to fully understand each individual’s health journey, empowering patients through education and support to ensure thorough, tailored treatment for optimal health and lasting outcomes.
The Wisconsin Institute of Functional Medicine faced significant challenges with their old website. The outdated design failed to reflect their modern practice, impacting user trust and engagement. A subpar user experience and inconsistent copy made it difficult for users to find specific information and fully understand available services. Additionally, the site’s backend made content updates cumbersome for staff, limiting their efficiency and flexibility.
We refreshed the Wisconsin Institute of Functional Medicine’s website with an updated design that better reflects their modern practice. To make content easier to find, we restructured the site’s architecture, ensuring seamless and intuitive navigation. We also rewrote the service page copy to more clearly communicate their offering. Finally, we redesigned their administrative user interface, simplifying the process for staff to update and manage content.
“Before partnering with Surge Agency, our website's outdated design didn't reflect the modern, personalized care we offer. Surge's thoughtful redesign has not only modernized our online presence but has also made it simple for users to find what they need. Their work has truly enhanced how we communicate with and support our community.”
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